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• Communication through Advocacy Advertising for Public Health Promotion

  Author(s):

  MAHENDRA KUMAR PADHY

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2014

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Medical Humanities

  Subject(s):

  Medical policy, Medical ethics, Journalism, Communication, Digital communications

  Item Type:

  Article

  Tag(s):

  Advocacy advertising, advertising campaign, anti-smoking, fear appeal, Health policy, Digital communication

  Search term matches:

  Tag

  ... fear appeal ...

  Full Text

  ... of anti-smoking advertisements that make use of “fear appeals”. The objective of the research is to bring ...

  
  

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