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• Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2020

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Film Studies

  Subject(s):

  Communication, Journalism, Language and languages, Advertising, Linguistics, Creative ability

  Item Type:

  Article

  Tag(s):

  language use, linguistic analysis, media, Communications, Language, Creativity

  Search term matches:

  Tag

  ... language use ...

  Full Text

  ... . The study becomes significant as the language used in the advertisements is purposely and deliberately ...

  
  

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